How Corporate Logos Evolve [Infographic]

April 17, 2013 |  by  |  Business, Marketing
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For today’s infographic, we have a look at the changes of various corporate companies over the years. No, it’s not about their trends of success or the quality of their products. This infographic is about what most people subconsciously relate to a company image: The Logo. You could have the worst or the best company or commercial service in the world, but if you don’t have a recognizable and simple logo, you don’t stand a chance with identifying with the consumer market. What a logo creates is something that people don’t really think about; a face to go along with a name. It creates the idea of craftsmanship and identity in a post-industrial world.

It’s interesting to notice how the late 19th/ early 20th century logos used to be much more detailed and with a sense of personality. Visual modernism and minimalism obviously became more prominent as the years have passed, but in almost all of these logos I prefer the first images the most (I do like the new Pepsi logo for some reason though). It’s funny how design trends for well-established companies seem to get lamer as the years go on. I guess the sense of personality slowly wears down as their respective progenitors leave or pass away. Meh, food for thought.

UPDATE:
I’d like to personally apologize for how inaccurate and riddled with typos this infographic seems to be. I obviously didn’t not proofread closely enough to notice the mistakes the first time around. This is a lesson for me for doing my research before submitting. I’ve been extremely busy the last few days and did not devote enough time to find an infographic cut to the standards that we here at the daily infographic stand by. Again, I sincerely apologize.

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  • http://blog.insightvr.com John Harrison

    No way that the timeline of the Pepsi logo is correct. The one listed as 1973 didn’t show u till the 90′s.

    Also, it would be more informative to list the date that the logos listed as “current” were adopted. Was it yesterday? 1999? 1927 in the case of Mercedes?

    • http://www.facebook.com/profile.php?id=100002561571011 Lukas Goldmann

      This whole thing is a disaster and now makes me wonder about the rest of the info-graphics these people have presented…

  • The Logo Hack

    I’m confused, I thought Volkswagen didn’t even exist until after Hitler took power. Where did the earlier logos come from?

    • http://www.facebook.com/profile.php?id=100002561571011 Lukas Goldmann

      They are all Nazi designed trademarks, you are correct and it seems the designer or author has lied to make his “information” fit his idea. Awful. The first VW logo shown is actually the KDF “Joy Through Work” logo when Hitler was presenting the Volkswagen idea to the German people. The only company to be around as far as one that would have a presentable generation of trademarks would be Audi or Auto Union…

  • onyonizor

    Wasn’t Volkswagen only founded after WW2?

  • designguy

    The actual IBM logo had a lot more lines (13 not 8) in the 70′s. It was changed later on (for the internet) because it couldn’t be properly displayed at smaller sizes given how bad graphics were back then.

  • Rob Swierczek

    xerox, 20004

  • name

    A lot of these are only shading changes.

  • TonnZonn

    Corporate America makes me sick. They under pay and exploit their own work force for the sake of profit!

    AnonHit.tk

  • Dan DiGangi

    How many more times is this infographic on the same companies going to be reproduced?

  • http://twitter.com/_simonade Shimon

    Im sorry but I have to disagree with the statement of these logos becoming “lame” over time in respect to the design trends. Simple is so much more appealing in everything we encounter today. Thus the minimalistic results of the all the logos above. I agree that they had more personality at their birthing but most of those solutions would not fly today (We also are infatuated with the vintage styles). Thats almost like thinking that the cluttered and unstructured websites made in the 90′s and early 2000′s were great vs today’s simple and hasty access to any and all info, “right where I can find it” and anticipated concept designs. My overall point is that simple is difficult to achieve, i feel as though 98% of the population will initially believe that white space should be always be filled, we designers cringe at that.

    • Eric Lyday

      Very insightful comment, thanks!

  • Tsk tsk tsk Internet.

    anybody else notice how Canon (“Kwanon”) doesn’t go chronologically? 1953 then 1935…?

    • Dave Pinnell

      Similar problem with BMW: 1970 then 1954.

  • Kari

    What a great example of chart junk.

  • http://dbakeca.com Dbakeca Italia

    interesting topic

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  • Paul Duncan

    Wow, the mistakes just I found by myself in 5 min make me never want to visit this site again.

  • http://www.facebook.com/tomical Tom Simpson

    Not entirely sure how you can produce an infographic on logo evolution and NOT include Nike … Their simple streamlining of the logo is a great example of evolution!

  • http://www.facebook.com/sam.alphaone Sam Sproul

    that isnt Apple’s latest logo. the latest would have to be just a plain white, matte Apple.

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  • Eric Lyday

    I’d like to personally apologize for how inaccurate and riddled with typos this infographic seems to be. I obviously didn’t not proofread closely enough to notice the mistakes the first time around. This is a lesson for me for doing my research before submitting. I’ve been extremely busy the last few days and did not devote enough time to find an infographic cut to the standards that we here at the daily infographic stand by. Again, I sincerely apologize.

    -Eric Lyday

  • Collyns

    If there were no dates a lot of the criticism would be silenced and the message – logo evolution is still interesting and valid from a design standpoint. Yes, the author should have proofed better. Yes Nike is interesting but not mandatory for inclusion when studying logo development. Lighten up folks and leave the negativity behind!

  • Michael Taylor

    My preferences of the above logos:
    Pepsi Best: 1998 & Present is okay
    Shell Best: 1995 & Present is okay
    BMW Best: Present
    IBM Best: 1972 & Present
    Canon Best: Present
    Kodak Best: 1987, Present SUCKS
    VW Best: Present
    YMCA Best: Present w/o “the”
    MB Best: Present
    MS Windows: 2001 & 2009, Present WTF?

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  • http://www.facebook.com/roshan.reilly Roshan Reilly

  • http://www.facebook.com/roshan.reilly Roshan Reilly

    ….

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