Logos: A Look at the Meaning in Colors [Infographic]

January 28, 2013 | by Grayson | Business, Marketing

There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. Even the simplest company logos have a high amount of thought and time put into them, from logos representing small businesses all the way to logos for colossal corporations. One of the most important aspects in choosing the symbol that will define your company, and thus the self-image that your are presenting to your prospective consumer, is not necessarily the design itself but rather its color.

Today’s infographic comes to us from The Logo Company and gives us a look into the choice of colors worn by the logos that we see every day. Do you want your company to give off a sense of excitement or boldness? Red might be the color for you then. How about if you want your customers to feel like your company is trustworthy and dependable? You might want a nice, light shade of blue in that case.

There are several ways that companies present themselves and their image to customers, and logos (and their colors) are just one of them. For more information on logos and the meaning of their colors, refer to the infographic below. [Via]