Millennials, also known as Generation Y, is comprised of the 18-34 age group. As you may have guessed, this generation is particularly invested in the newest and coolest gadgets and electronics.
Portable electronics are probably a lot of millennial’s most valued possessions. They are being used on-the-go with apps for news and weather, food/cooking, followed by travel apps. There are also high percentages for sciences and hobbies like fitness and sports. Millennials are very individualistic and the apps are in their favor.
As for getting news about all the updates and innovations, it seems the best way to get the news is almost tied between the millennials and the those 35+. Millennials get their news from tech sites, retailers, vid-sharing, and spreading the word through social media whereas those that are 35+ rely on tech firms, business sources, and industry analytics.
Culturally millennials want their information immediately. This can be seen in the types of sites they visit. They tend to favor websites that are direct, straightforward, unbiased, and reliable. They want to know as much as they can with as much facts as possible and tend to care less about which platform it can be viewed on, how concise the source is, or where the source is from. They just want the results.
The best way to get the business of a millennial is to capitalize on social media, use direct and honest data and opinions. They can be a tricky bunch so just remember to stay up-to-date you’ll get their business. [IDG Knowledge Hub]