Demystifying AdWords [infographic]

May 7, 2014 |  by  |  Business, Education, Internet  |  2 Comments
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In case you didn’t know, AdWords is Google’s online advertising program that helps people market products or services through the Google search engine and its affiliated websites. Advertisers bid on certain keywords so their ads will appear on the top or right side of the search results, usually as a sponsored link. For example, if you are the owner of a pilates studio, you might use “pilates class” as a keyword phrase to try and increase traffic to your website. Additionally, AdWords is a “pay-per-click” system, which means that you’re not charged when the ad is displayed, but when someone actually clicks on the ad to visit your website.

Even though there are a lot of ways to use AdWords to your advantage, not everyone will have the same success rate. What works for a cupcake shop will probably not work the same for a tattoo parlor. If you’re in the market for a new marketing campaign, it’s never too late to turn to AdWords. The infographic below mentions which campaigns you should invest in and explains terms like match types, which let Google know how closely you want your ads to match keyword searches. The best way to increase the chances of this program helping your business is to get familiar with how it works, and this is a good place to start.

[MediaWorks]

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Millennials: How to Engage Tech Site Visitors [infographic]

May 6, 2014 |  by  |  Business, Social Media, Tech  |  4 Comments
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Millennials, also known as Generation Y, is comprised of the 18-34 age group. As you may have guessed, this generation is particularly invested in the newest and coolest gadgets and electronics.

Portable electronics are probably a lot of millennial’s most valued possessions. They are being used on-the-go with apps for news and weather, food/cooking, followed by travel apps. There are also high percentages for sciences and hobbies like fitness and sports. Millennials are very individualistic and the apps are in their favor.

As for getting news about all the updates and innovations, it seems the best way to get the news is almost tied between the millennials and the those 35+. Millennials get their news from tech sites, retailers, vid-sharing, and spreading the word through social media whereas those that are 35+ rely on tech firms, business sources, and industry analytics.

Culturally millennials want their information immediately. This can be seen in the types of sites they visit. They tend to favor websites that are direct, straightforward, unbiased, and reliable. They want to know as much as they can with as much facts as possible and tend to care less about which platform it can be viewed on, how concise the source is, or where the source is from. They just want the results.

The best way to get the business of a millennial is to capitalize on social media, use direct and honest data and opinions. They can be a tricky bunch so just remember to stay up-to-date you’ll get their business. [IDG Knowledge Hub]

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Cinco de Mayo VS St. Patrick’s Day [infographic]

May 5, 2014 |  by  |  Holiday  |  7 Comments
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I feel like St. Patty’s gets a lot more national media coverage every year than Cinco de Mayo, but being from Texas, Cinco is a much more prominent holiday. Every restaurant, bar and green-space turns into a fiesta of fun. At least here in Austin, Tx, St. Patrick’s falls the day after we end our 11 day South by Southwest Festival. Almost no one has the urge or energy to celebrate the most recognized patron saint of Ireland. I know I stayed in and nursed my hangover with an entire day of Netflix.

Your preference on which holiday is better is probably related to your geographic location, just like me. (Cleveland even dyes their river green and throws a massive parade.) I may be biased, but the reasons why these holidays are around is also an important talking point. Mexican culture celebrates an amazing triumph over the French, Ireland used to treat St. Patrick’s death as a more solemn occasion with most shops and bars closing for the day. Only in the last few decades have they started with festivities for mostly tourist reasons. Sorry, I like my holidays to have cultural meaning! And don’t forget, Mexican food beats lamb stew and soda bread any day. [MuchoBurrito]

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Mortgage Pre-Approval 101 [infographic]

May 4, 2014 |  by  |  Lifestyle  |  1 Comment
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The housing market is coming back, and in some places its coming back fast! Here in Austin we have some of the fastest growing markets. We’re talking about some houses almost doubling in value over just the last five years. The market is getting so intense that some houses will have offers within hours of listing. No viewing, and without even seeing pictures. If you’re in a fast-paced housing area like me, or just looking to buy a house anywhere – a pre-approved mortgage can give you the head start you need.

A mortgage pre-approval is a note from a lender stating that you would qualify for a certain loan amount. House hunters like my brother take note: there are four key reasons to get a pre-approved mortgage. You will know your borrowing limits, prove to sellers your status as a credible buyer, help avoid lending surprising down the road and lastly you’ll speed up the buying process (if pre-approval is required). Like I said before, cities like Austin have houses selling extreamly fast and every day counts before the contract is signed. Do your research, get pre-approved and be ready for your dream home. [Zillow]

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The Many Varieties Of Whiskey [infographic]

May 3, 2014 |  by  |  Food  |  1 Comment
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If you saw my last post, then this one probably looks familiar. I mentioned that we all probably have our embarrassing stories about our first encounters with beer, but after seeing this infographic I realized that whiskey is truly where the best humiliating narratives are tucked away.

I won’t get too much into the hairy details, but just know that somewhere there is a landfill full of flip phones with pictures of me covered in mud passed out on a tractor while cradling a handle of Evan Williams after junior prom. At that point some guy apparently swiped the bottle from me to share with his teammates on a golf trip the following day. They all got suspended due to ending up in a very similar state as me but with a lot more vomiting involved. That is the very definition of justice. I don’t know if there’s really a winner in this situation though considering that we all went out of our way to break the law only to accomplish nothing more than to make complete asses out of ourselves. At least it was fun, supposedly. Honestly I don’t remember.

[Via]

Click the image to view a larger version.

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