Ray Bradbury Predictions Fulfilled [infographic]

July 7, 2012 |  by  |  Entertainment, Tech  |  No Comments
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We lost a great man this year. Not only has Ray Bradbury written some of the best science fiction stories of the last century, he’s also been a trend setter of sorts. I’m not saying that Mr. Bradbury was a hipster, though it’s pretty great to imagine Ray relaxing to some obscure dark wave bands and wearing cut off corduroys with ray-bands, brainstorming a short story… He was however, an idea man who created devices within his stories that have since predicted many of the common technologies that we use today.

Much like Jules Verne, who predicted such technologies as the submarine and lunar modules, Ray Bradbury has continued the great tradition of sci fi writing prophecy which has sparked our imaginations so deeply that we have manifested many of these same objects within our own reality. Things that Mr. Bradbury has imagined have had social and technological implications as much as 40 years in advance of their physical manifestations. Stuff like ATMs, cell phones, ear bud headphones, smart homes, video camera surveillance, and flat screen tvs all were imagined in Ray Bradubury’s stories. It’s amazing how art often informs society as much as society informs the art. To read one of Ray Bradbury’s books or short stories is to take a deep look into the human condition and its evolution with technology. Highly recommend reading his novel Fahrenheit 451 as well as short stories “Frost and Fire” and “A Sound of Thunder”. RIP Ray… [via]

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Maximizing Millennials: Why to Hire Gen Y [infographic]

July 6, 2012 |  by  |  Business  |  5 Comments
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With the economy still struggling, my generation is having a hard time finding jobs. It isn’t from lack of effort or lack of skill, it is just a bad job market. Salary size means less to us and more about just having a salary. One in three millennials say social freedom, flexibility and work mobility were more important than the amount in their paycheck and I can only agree. Working from home isn’t always the best choice, but sometimes it is. Feeling sick or tired? Don’t go into the office, just work from your living room. Many jobs now don’t absolutely require everyone to be in the office everyday. The employee feels like the have more control over their life, and at the same time still are working to further the company.

My generation also likes to work towards our passions, not just to get a job to have one. This mentality may hurt us now, but hopefully will pay off in the future when our experience has been built up. With 30% of Gen Y’s believing meaningful work is very important to them, packing boxes at a factory or sitting in a cubicle isn’t our idea of fun. [Via]

geny-in-the-workplace-infographic-mba-at-unc

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Rising Gas Prices [infographic]

July 5, 2012 |  by  |  Lifestyle  |  5 Comments
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Ah the good ol’ days. When the temperature was cooler, I was thinner, and gas was below $2.00. I remember my mother shrieking in astonishment at her first glimpse of $1.50 gas price. Today, gas isn’t all too bad where I live; right now it’s at $2.81 and keeps going down every few days. However, it’s still expensive enough to where I had to decline an internship an hour away because of gas prices.

Today’s inforgraphic gives a historical overview of when gas prices began to inflate. It also lists when theater and tuition prices began to rise as well. I remember when movie tickets prices were low and going to an evening movie was the place to be. Now, an evening movie ticket sells for $12.00 each! Sorry Matthew McConaughey and Channing Tatum, but I’ll have to resist seeing ya’ll on the big screen this week…

In all, the price of living has become a burden on the public. Inflation has caused the average Joe to re-evaluate his priorities and watch his checkbook. However, the good life can still be lived if we all make some budgeting and make a nice meal at home instead of going out. Perhaps it’s an activity that will bring the family together like the good ol’ days. [via]

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True Colors, Branded Colors [infographic]

July 3, 2012 |  by  |  Marketing  |  No Comments
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Branding is important. It is the factor that allows your company to stand out, gives your company a voice, and gives you leverage over other similar companies. Having a strong brand is similar translates to having a strong presence in your industry and being a company that others turn to. Color is the most noticed aspect of a brand, and color is everything!

Color is best used when integrated throughout the company, making appearances in the logo, landing pages, websites, products, and more to ensure maximum continuity. The most popular branding colors used by successful brands are red, blue, greyscale, and yellow. As the marketing intern at LIVESTRONG, I have an affinity to yellow, feel the impact of a strong brand, and see what it has done to the community. According to the infogrpahic, yellow is associated with hope, optimism, and motivation. This is seen in their promotoional work, striving to empower those affected by cancer. LIVESTRONG uses this color to compliment their efforts. Are there any other brands that successfully use color to promote their products or compliment their efforts? [Via]

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Should You Build a Mobile App or Mobile Website?

July 2, 2012 |  by  |  Business, Internet  |  4 Comments
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There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go. To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the following informative infographic. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. [MDGAdvertising]

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Mobile app or website?

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