The Election and Paid Search [infographic]

November 6, 2012 |  by  |  Marketing, Politics  |  No Comments
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When evaluating (and running) a campaign, there are so many factors to consider. You write speeches, prepare for debates, make appearances and produce ads in all media outlets. Even the most politically unsavy will note that ads on and offline have infiltrated the media in the months leading up to the election today. Marketing a politician is like marketing a brand, and the powerhouse behind the political campaign can use paid search market their candidate’s brand.

Today’s infographic looks a little bit deeper into the Paid, Owned and Earned Media used throughout the election, which may or may not affect how some of our fellow citizens vote today. Political marketers that run the presidential candidates’ campaigns devote time and money to paid search. The content is well managed, with particular terms being highlighted and omitted. Strategy is key. Do you feel that paid search and political content utilized by the Romney and Obama campaigns will affect voters’ opinions? Regardless, don’t forget to vote today! [Via]

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President and Vice President Job Descriptions [infographics]

November 5, 2012 |  by  |  Politics  |  No Comments
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Some jobs have an easier interview process than others. And then you have the extreme job interview: the U.S. president and U.S. vice president. These candidates are being evaluated for days, months and even years through campaigns, conventions and debates. Talk about a long hiring process for the ultimate “temporary” job!

Manpower has released two fun infographics of what the job descriptions look like for the president and vice president of the United States. These descriptions are based in the history of the U.S. Constitution and reflect the limited term associated with the positions. It can be really interesting to see what is required to hold the top spots in the U.S government.

As with any job, it is a good idea to carefully review the job description before applying and again before the interview. Make sure you match up to the requirements and qualifications. If you haven’t seen the job description, ask the employer to get you a copy.

Hopefully, your interview process is a little shorter (and easier) than the presidential candidates. [Manpower]

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The 60th Anniversary of the Barcode [Infographic]

November 5, 2012 |  by  |  Business, Marketing  |  1 Comment
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It’s likely we’ve all seen them on just about every item we’ve ever purchased in our lifetimes. They’ve been around in mass use since the 1970′s. No matter what it is, from a small pack of gum to a luxury car, these small things that most of us most likely overlook are attached to almost everything we buy. I’m talking, of course, about barcodes.

Today’s infographic from DVICE.com shows us the history of the barcode, from its beginnings in the late 1940′s to the tags we scan with our smartphones today. We average people aren’t the only ones who use these barcodes daily, either. The U.S. military uses barcodes to help mark their inventoried ships, sometimes with codes 2 feet wide. Researchers also use very small barcodes to track the movement of certain insects.

For more history on barcodes and their uses refer to the infographic below. [Via]

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Cellular Jerks: Where Are Your Mobile Manners? [infographic]

November 4, 2012 |  by  |  Funny, Social Media  |  No Comments
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Tim and I were on the same wavelength this week when it comes to the content of our infographics. Cell phone users can be pretty ridiculous (and unsafe). This infographic brings to light the importance of being aware of the implications of one’s social interactions—and people’s cell phone usage doesn’t just affect others with their rudeness, it can have an impact (that’s not always good) on the “jerks” themselves.

The statistics represented within this infographic should be pretty surprising, but in reality we are all pretty aware of this issue; we are all cell phone users. The figure “90% of cell phone users think they have excellent mobile manners” says a lot about our selfish attitude within U.S. culture. I caught myself the other day shaking my head at a driver in a parking garage (not a safe place to have a chat) occupied by her cell phone and then looked into rearview mirror to shake my head once again as I picked up a call in a parking lot. I judged another woman for doing something I obviously thought was alright for me to do. Totally not cool, Rachel.

As shown by research, people often justify not-so-true responses to questions about engaging in appropriate social behavior on surveys. As is understandable, we don’t want to admit the things we do that are “wrong”. But perhaps being more truthful to ourselves will be more beneficial to us as well as to those around us. If we adapt our behavior, maybe then an infographic will be produced that states the exceptional cell phone etiquette that has been seen in 2013-2015. Make it happen people! You are the ones who can change the world! I don’t want to overwhelm you, though; small steps… start with analyzing your behavior when using your cell phone. Be considerate and conscious throughout your Sunday! <3 [via]

 

Cellular Jerks: Where Are Your Mobile Manners?

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Politics & Dating [infographic]

November 3, 2012 |  by  |  Politics  |  1 Comment
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Surprise, surprise… A majority of women and men prefer to not talk politics on a first date. What may be surprising is that political ideology is almost as important in a marriage as church attendance. And a 70% of couples share similar political views.

Relationships and politics have always been important, but how come on online dating profiles, only 14% of online daters included their political views? Political views can be a complete turn off for some people. Politics are some citizens favorite hobby, having a partner without a similar outlook can be detrimental. [WeLoveDates]

dating-and-politics

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