Your brand is your image. And your image is what helps you make money and keeps business blooming. Your brand is the persona your organization projects to prospective and current clients. Forget about the sales reps you have on staff. Without the right brand or the right pitch, your sales staff is useless. In this infographic, there are eight things that can hurt your brand and are therefore bad for your business.
Every good venture requires planning. Planning and the thoroughness to continue the upkeep necessary to fulfill the brand and client confidence in what you provide. Part of maintaining a healthy business-client relationship is the assurance that what you are providing is the best the client can get for their time and money. Clients demand what they asked for. No matter how big the transaction, people want what is guaranteed. Sustaining confidence in your branding model is crucial to keeping business.
Consistency aside, innovation is critical when it comes to developing a healthy brand. If you aren’t hearing what the people want or what your employees believe is the right way to go, you are losing out on the big picture. Your brand and your company/organization is nothing without the people you aim to reach. Acting without prudence and a lack of transparency are killer when it comes to keeping your brand functioning.
Your reputation is what is going to make you sink or swim. Make your organization stand out in the best way possible and map out your way to success with a great brand. [via]
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I am a college student, working on getting a bachelor’s degree in cultural anthropology, and hopefully attending law school afterward. I just recently re-enrolled after taking a semester off, and it was the best decision of my life.
See, for awhile, I was going to school full time while trying to juggle two part-time jobs along with writing these oh-so painstaking infographic articles (jk, jk, I do it for funsies), all the while not knowing why I was in school or what I even wanted to do with my life. So, overwhelmed with stress, I decided that I just needed to take some time to myself to do a little soul searching. I finished out the semester, quit one of my jobs and started working full-time at the bar I was already working at. I didn’t know exactly what I wanted to do, but college definitely wasn’t in the picture.
It’s funny though, working at a bar until 4:00 in the morning every night gets old really quickly. I started to become unhappy with my circumstances and just wanted life to happen for me, but I learned that I had to be the one to make life happen. You can’t just sit around and wait for things to figure themselves out; you have to set goals and work towards achieving them. I realized that what I wanted most out of life was to have a family of my own that I could not only support but give luxuries to, and the easiest way to make that happen is through college.
There are innumerable benefits to getting a college degree, and I cannot stress enough how important it is to give higher education a chance. Think about what you want most out of life. That ten-year-plan stuff they tell you senior year of high school is no joke. It is super important to have a goal to work toward, and I would say that 9 times out of 10, the best route to those goals is through college. If you don’t plan now, you may wake up ten years from now at 5:00 in the afternoon to get ready for your 6 p.m. – 4 a.m. bar shift thinking, “Why did I waste all of that time?” [via]
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I am normally annoyed at the complaints over wasted water from the ice bucket challenge. I understand the issue, but the only difference between the ice bucket challenge and the millions of kids that use a slip’n slides every year is that one event is recorded and posted online for all to see, both waste water. So if we hate the challenge, we must hate all the other water fun that we get to enjoy . Which is good! We should hate wasting water. In the last month I have swung from being annoyed by to understanding the ice bucket challenge. I still wonder if there would be a better way to pass on a good cause.
In India, journalist Manju Latha Kalanidhi invented the “Rice Bucket Challenge“. No, the participants do not pour a bag of rice on their heads in place of ice, but they do donate a bag of rice to someone in need. I originally found today’s infographic in an article titled “Dear Indian Celebs: Stop Wasting Water & Talk About These (Much Deadlier) Diseases Too” So before you dump cold water on your head, or do any other wasteful activity, think about people who don’t have the luxury of clean water. [Via]
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The only thing I’ve ever loved about going back to school was all the new stuff I got. Just kidding!
My new book bag is pretty awesome, though.
When I was little, back to school time meant shopping for new clothes and school supplies with mom or dad. My parents budgeted for the things they were going to buy for me every year, because going back to school can cost a lot. In fact, total spending for school this year is expected to hit $26.5 billion, with even more being spent by college students and their parents!
Now that I’m in graduate school – where many of my classes are moving to being taught online – going back to school means new technology. Don’t get me wrong, I still spend too much money on clothes and school supplies. (You don’t even want to know how much my Erin Condren planner cost.) This year especially, I’ve been thinking about investing in a desktop computer. According to this infographic, there’s been a spending surge on electronics and other school supplies for college in recent years. Luckily for you, there might be deals for supplies going on or starting soon.
Whether you’re just starting a new semester as a student, or dropping your kids off for their first week of school, these trends are because of you. And that’s not a bad thing. Have a great school year, everyone!
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Summers are only getting hotter, which means that the electric bills for cooling our homes are going to skyrocket. Although keeping the house at 73 degrees seems like the only way to stay comfortable, it’s almost impossible to enjoy it, knowing that you’ll get that $200 electric bill nicely gifted to you from your local electric provider.
Many people are investing in solar panels to combat the heat and rising costs of electricity. While the initial cost may seem daunting, the investment pays itself off in a few years. Some panels create so much energy, some homes are even able to sell some of that energy back to the energy companies to make a profit! Check out today’s awesome infographic to see if investing solar energy is an option for you! [via]