Shaken and Stirred Millenials – A Consumer Group from Scarborough [Infographic]

June 5, 2013 |  by  |  Marketing  |  1 Comment
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There is indeed a drinking culture in America. So many times, especially in the work place, you don’t really get to know someone until you’ve had a few drinks with them. Social drinking gets you connected with people, ideas and culture. But first off, let me clarify what the heck ‘Shaken and Stirred Millenials’ are.

According to Scarborough, they are people who are defined as adults in the age range of 21-34 that drink alcohol. As you can probably guess, this is a rather large group of people. This infographic attempts to find the commonalities and traits of this population by averaging where and what this group is drinking. With this information, it will illuminate how one might market to this current group of drinkers.

I found it interesting that, from this study, beer was usually the breadwinner regardless of the location of purchase (the exception being liquor stores of course). And if they were to have liquor somewhere, most would have a vodka drink over other varieties. Shaken and Stirred Millenials! You should of stepped up with the Tequila preferences. Darn you rascals!

Overall the infographic has some confusing aspects (for instance – is this a national group or local survey?) but provides some interesting resulting qualities of the average young-drinker. [Via]

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Family Doctors and Disability [infographic]

June 4, 2013 |  by  |  Health  |  No Comments
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When I’m feeling under the weather or having health problems of any sort, I go to my family practitioner.  She diagnoses me and sends me on my merry way to recovery.  All of her patients rely on her to be at their beckon call when they are sick, injured, or have spent too much time on WebMD. But, what happens when the doctor get’s sick or injured?

In the infographic below, the American Academy of Family Physicians (AAFP) Insurance discusses the plain–but often overlooked–truth that doctors are people too, and just like the average worker, they have a one-in-three risk of becoming disabled and being out of work for six months or more during his or her career.  Where doctors vary from the average worker is their salary.  Since the average salary of a family doctor is much higher than anything Social Security Disability Insurance would be able to cover, it’s important that family doctors go the extra mile to be sure they are taken care of in the event that they are out of work.

The rest of the infographic will help you determine whether or not you and your family are covered and also help you plan for the future. [via]

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The Truth Hurts [Infographic]

June 3, 2013 |  by  |  Health, Lifestyle  |  1 Comment
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We’ve all experienced our share of aches and pains from time to time, but there is a large population of Americans whose pain tends to be more persistent and chronic. Today’s infographic from Wahl Massagers gives us a glance at some of the details of these widespread chronic issues.

Did you know that Americans spent more than $50 billion last year on lower back pain alone? 21 million people suffer from lower back pain at least once a week, while more than double that number experience lower back pain on a daily basis. In fact, the chances of you yourself NOT experiencing lower back pain at some point during the year is only 1 in 5. As far as joint pain goes, the odds of experiencing some level of chronic joint pain are greater than the odds of living past 65.

There are many forms of chronic pain that afflict Americans, but there are also several different methods of dealing with that discomfort. Many choose pain medication, while others try things like hot/cold treatments, massages and a holistic approach. Regardless of the mechanism, though, women are twice as likely as men to actually do something about their pain and get it treated.

For more info on chronic pain in America have a look at the infographic below. [Via]

truth-hurts-infographic

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How to Control Your Dreams [infographic]

June 2, 2013 |  by  |  Education, Health, Lifestyle, Mind-Blowing  |  3 Comments
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Since the age of Freud, and probably the dawn of man, dreams have fascinated human beings. They give us the power to make our own realities and may even show us a glimpse inside our subconscious or parts of ourselves we never knew existed. Today’s infographic ramps up our dreaming lives by exploring the concept of lucid dreaming (dreaming in which you are aware that you’re dreaming).

Lucid dreams allow us to control what’s happening in our minds while we sleep. While everyone is capable of this kind of dreaming, it takes a lot of practice and mind training to have a lucid dream. The infographic below recommends some helpful techniques to achieve this state of snoozing. Writing down your dreams as soon as you wake up, for example, makes it easier to remember them and helps you keep track of reoccurring patterns or instances. You may notice a certain element, such as water, or a certain person, maybe a deceased relative, reappearing over and over again in your dreams. Once you recognize common themes, it may become easier to analyze and debunk their meanings, and eventually you may be able to change what these motifs mean to you.

The mind is a powerful instrument that can be fine tuned even in sleep. “If you must sleep through a third of your life, why should you sleep through your dreams, too?” This is a question posed by lucid dream expert, Dr. Stephen LaBerge, that I urge you to explore with the help of today’s infographic.

Sweet dreams! [Via]

how_to_control_your_dreams

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Ribbons: More than Just for Decoration [infographic]

June 1, 2013 |  by  |  Education, Lifestyle  |  No Comments
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Whether they are in your hair or on your car, ribbons make a statement. When I was in middle school, the student government tied yellow ribbons to all the cars in the school parking lot as a call for remembrance of soldiers on Memorial Day. Pink ribbons are passed out on my campus at Texas State during Breast Cancer Awareness month (October). Today, there are upwards of 40 different colored ribbons that represent anything from Free Software Awareness (represented by an orange ribbon) to Bullying Awareness (represented by a blue ribbon). There are even songs about awareness ribbons, “Round Her Neck She Wears a Yellow Ribbon” and “Tie a Yellow Ribbon ‘Round the Ole Oak Tree,” which were both written by America-lovin’ songwriters with ribbons on the mind.

Why do we have this want to express ourselves or our beliefs through ribbons? There are similar symbols; for example, the “Ichthys,” which is also known as the “Jesus Fish,” is commonly placed on the back of a car or worn on a necklace to represent Christianity. Ribbons, “Jesus Fish” bumper stickers, and any other symbol that we expose to the world is another way of us calling out to be part of something and to say, “I love/care about/believe in this, who else is with me?”

[via]

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