Audience and Marketer Insights on Digital Advertising [Infographic]

August 3, 2013 |  by  |  Business, eCommerce, Internet, Marketing, Tech  |  Comments Off
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Looking for marketing advice to add some leverage to your online advertising campaigns? Check out the IDG Knowledge Hub’s infographic displaying the benefits of utilizing more “native” style ads in your advertising campaigns instead of traditional, banner style advertising.

Internet advertising is a constantly changing business, and in order to remain successful within a progressive business, those pursuing internet advertising careers should open their eyes up to the substantial benefits of utilizing “native” ads instead of standard, banner-style ads.

Banner ads are your standard, stereotypical ads that show up at the top and bottom of webpages, almost completely out of context with whatever webpage you are visiting, that blandly attempt to draw viewers to whatever it is they are advertising. Although banner ads have proven to be successful in the past, we live in a very progressive, changing culture, with a very strong, youthful presence, who gets fed up with traditional, banner style ads.

With that being said, native ads offer webpage viewers a fresh alternative to advertising. Native ads are embedded within a webpage’s content, and are somewhat related to a webpage’s content. Additionally, native ads are more straightforward about their purpose as ads, unlike banner ads, that force their way onto a webpage just because their company “paid” to have their ad on a website.

In conclusion, native ads are the closest thing advertising can get to honesty, which in our modern-day culture is hard to come by, and greatly appreciated.

[Via]

Audience and Marketer Insights on Digital [Infographic]

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Faxing: The “Dinosaur” That Just Won’t Die [infographic]

August 2, 2013 |  by  |  Business, Tech  |  1 Comment
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Whether you call it a telecopier, telefax, facsimile, or a scanning photo-telegraph, the fax machine is a luxury that we all hold near and dear to our hearts. Okay, maybe not, but fax machines are still very important in the business world and they don’t seem to be going away anytime soon. One would imagine that cell phones or e-mail would have killed the fax by now, but one should think again. Since electronic signatures did not catch on as well as expected, the fax is still a leading portal to receive legitimate signed documents from business partners and clients.

Fax87 is an online fax service provider and they are making it easier than ever for people that don’t have the luxury of owning a sleek fax machine to receive faxes via e-mail! Having a fax number makes you look like you have a really legitimate business. So even if you are simply making taxidermy squirrels hold signs while rooting for popular football teams, slap a fax number on your business card and The Bass Pro Shop will be faxing you up about a contract in less than a week! That might be a stretch but it’s worth a shot! The computer based faxing market is looking to almost double from $350 million to $620 million by 2015. Now that’s something to fax about!

[Faxing Online]

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Who is Spying on You? [infographic]

August 1, 2013 |  by  |  Internet  |  1 Comment
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I’m pretty sure that we’re all aware of computer hackers. The real shocker comes with just how easy it is for hackers to steal your information. Today’s infographic lets us regular folk know just how easy it is for our information to be tracked and potentially stolen. I have personally been guilty of being too trusting of public routers.  Since I don’t have internet at home, I’ll spend HOURS surfing the net, and getting personal things done at Mcdonalds, where the internet is free for the public to use. But not after reading today’s infographic!

It’s crazy to realize that this entire time someone could have been cyber stalking my information! I’m going to have to beef up my antivirus and keep my internet time to a minimum. Seriously, for your personal and financial safety, read today’s infographic and be protect your computer. The facts in today’s infographic are too scary to ignore! [Hotspot Shield VPN]

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The World’s First Mobile Infographic [infographic]

July 31, 2013 |  by  |  Internet, Tech  |  No Comments
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Mobile web browsing has increasingly been used over the past few years by people all around the world. Mobile internet refers to using smartphones and tablets in lieu of desktop computers for your browsing needs. It cannot be denied that someday these devices will become the new standard for internet surfing. Everyone and their mom has a smartphone and will be checking the weather, reading articles, and checking facebook all on their phone or tablet. By 2017 it is predicted that mobile traffic will increase to 11.2 exabytes a month (thats a whopping 11,200,000,000,000,000,000 bytes).

31% of U.S. mobile web users solely have mobile devices to browse. This means that mobile web is often the first (and only) encounter with commercial brands everyday. 99% of smartphone owners use their browser at least once a day. This is the new advertisement space. To see a brand on your phone has implications towards a major area of market in which people can let their brand be known. What Vitamin T is trying to convey is that companies should invest in pursuing these market areas in order to make a major impact and let their brand be known to the masses. The day for TV commercials is dying and the rise of smartphone ads is on the rise.

[Vitamin T]

The Talent Agency for digital creatives.

The Talent Agency for digital creatives.

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Anatomy of an All-Nighter [Infographic]

July 30, 2013 |  by  |  Health, Lifestyle  |  No Comments
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“To sleep or not to sleep… Nope, no time to sleep.”

We’ve all been there. The classic all-nighter is something every college kid knows about. No doubt all-nighters are a product of procrastination. No one is perfect and often we get so caught up in the present that the immediate future takes a backseat to the current.

We’ve all had a deadline that we completely forgot about. It happens. Just be smart about how you go about preparing and keeping yourself ready for the long hours of the night.

Be conscious of what you are eating. Foods high in fat can slow you down. Stick the healthy snack foods. Avoid drinking too much coffee, you’ll only get jittery and you could crash. Instead take a break to work out or stretch. Get the blood pumping. The more your blood is circulating, the more oxygen your brain gets.

If you’re going to sleep, and still consider it an all-nighter, stick to power naps. Rest between 10-30 minutes and you should be more refreshed and energized. However, if you are a deep sleeper like me, power naps don’t work at night. You’ll wake up pissed you didn’t get a darn thing done.

Though this infographic is aimed at students, sleep deprivation effects everyone the same. Sleep deprivation can be hazardous to ones health in the long run. The body needs time to repair itself. You’ve got to let your body do it’s thing so you can get back to doing yours. [via]

All-Nighters-800

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