I can barely remember my life without the Internet or a time when the yellow pages had a use. The World Wide Web has become a mirror image of real life as establishments and individuals take advantage of the endless online marketing opportunities and develop a presence online. Heck, it seems like every business has a Facebook page for you to “like,” every restaurant has a Yelp.com profile that allows word of mouth to go viral, and every activity has had at least one clever Groupon offer.
Today’s infographic emphasizes how a localized online presence affects a business’s growth, suggesting that utilizing social media, businesses are able to cultivate greater customer loyalty. [The Local Web]