What is Crowdsourcing? [infographic]

I see that this is a post almost a year old but the infographic is going viral on Pinterest! Couldn’t resist commenting.

Overall, it’s a great infographic and we thoroughly enjoyed it. We,
GeniusRocket, are a creative video agency operating on a curated
crowdsourcing model. Our model prevents the exact downsides mentioned in
this infographic. A) We only admit professionals into our community who
have demonstrated superior quality work and can produce high-impact
ideas. This eliminates amateurs and guarantees quality to the client. B)
We also believe in aligning incentives- if you don’t properly
compensate the creatives, then they won’t stay loyal to your community.
Top creatives would exit, and we would then lose the ability to match
clients to top quality creatives. This is why we take a stance against
spec work and compensate creatives as
they should. When we send out our creative brief, we only send it to a
small pool within our already selective community, limiting the number
of people we ask to submit ideas for the project. We also take an
incremental approach- we ask for a simple concept, limiting the time
creatives initially put in. We then compensate generously for the idea
that the client decides to move forward with; the ideas that don’t move
forward remain the property of the respective creatives, not the client.
And obviously, we compensate the production company for producing the
video. We’re excited to be part of the momentum that
crowdsourcing is having on all aspects of business. Thanks for sharing
that infographic and your insights; we’d be glad to chat for any
questions you have! hello@geniusrocket.com

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