Good logos are hard to come by. Here at Daily Infographic, we have a redesign in the works and are rebranding ourselves a little. Just to recreate our simple logo, we went through rounds and rounds of trial and error. Color schemes, typography, imagery, and our business mission all went under consideration. We really love the new logo, and you can find it at our Facebook page right now. Speaking of hidden meanings in logos, I’m happy to brag about our own little easter egg. Go take a look and see if you can catch it. Did you now? Instead of just a boring, old bar graph, we’ve split it up to give it a ‘calendar’ type of look. Get it, we’re daily infographic.
OK, enough talk about ourselves, even though our logo is off the chain. Plenty of logos have had hidden messages for decades. FedEx (with a hidden arrow) is one of the more popular ones, I believe. And although Baskin Robbins’ hidden message of ’31’ is extremely obvious, I’ve never noticed it myself. I guess I need to be more aware of my corporate signage.
Logos won’t be going anywhere anytime soon. If you own a company or are looking to start one, a quality, well thought out logo can take you further than you think. [Via]