Blog Posted In Business

Why Your Business Still Needs Infographics in 2018


By | source: Jan 8th, 2018

In today’s world of digital marketing, an infographic can be defined as a graphic visual that translates complex information quickly, clearly and in an engaging way.

As a business owner, you probably already know many of the reasons why your business needs infographics.   Some of the convincing stats about why you need infographics floating around the web include:

  • 90% of information transmitted to the brain is visual (Source)
  • The average user only reads 20-28% of words on a page (Source)
  • Infographics are 30x more likely to be read than text articles (Source)
  • Using infographics can improve web traffic by 12% (Source)
  • Infographics are liked and shared on social media 3x more than any other type of content (Source)

Stats like these are part of the reason that infographics gained popularity among marketers.  However, many of these statistics date back to 2014 and before.  With so many infographics flooding the scene, businesses may be wondering whether infographics are still effective or not.

Yes, infographics are still effective!

Here are just some of the reasons your business needs infographics as part of a marketing plan in 2018 and beyond.

1. Infographics Work Across Multiple Platforms

infographics across marketing platforms

Creating content uses up a lot of your business’s resources, so you want to make sure each piece of content gets maximum usage.  Infographics can offer a great ROI because they work across multiple platforms including:

  • Social media
  • Blogs
  • Sales letters (read how)
  • Reports
  • Printed posters and flyers (offline marketing is still a valid tactic!)

 

2. Infographics are Replacing Whitepapers

infographic from white paper

Marketers have talked about how traditional whitepapers are a relic of the past.  While we still need whitepapers, no one is interested in reading multiple pages on complex data.   Customers and clients want information quickly and in a straightforward way.

Infographic whitepapers are a solution to the dead whitepaper.  The infographic shown above was used in a white paper released by the UK government.  Visualizations like these help strike the right balance between entertaining and informing, plus building brand collateral in the process.

 

3. Infographics Are Still a Valid SEO Technique

infographics for SEO

One of the reasons that infographics became so popular with marketers is because they are great for organic link building.  All you need to do is include an embed code with your infographic.  When other websites use your infographic on their sites, you get a natural link to your desired page.

Infographics can also indirectly improve SEO because they do so well on social media.  While social media isn’t a direct ranking factor, social matters for SEO: The top-ranked pages in Google have vastly more social signals than other pages.

 

4. People Crave Facts and Stats

The desire for factual information

We live in a society where fake news is shouted from the rooftops. It might seem like statistics don’t matter in this world where people make decisions based on emotions and gut feelings.  However, as The Guardian points out, this has actually created an opportunity for data.

Individuals trying to “work out what is really going on” are hungry for data so they can make informed decisions.  Infographics are a great way to provide this data to your audience.

Note: It’s important that your infographic data actually be correct to get this benefit! Make sure that you do your research, aren’t cherry-picking data, and cite sources.  Otherwise you’ll end up like these misleading infographics.

 

5. Infographics Are Readily Available to Small Businesses

small business infographics

If you need a reason why to use infographics for your small business, it is this.  You can visit websites like Daily Infographic or Visual.ly, search for infographics in your industry, and then share them in blog posts or on social media.

It doesn’t matter that your brand didn’t create the infographic.  By sharing an infographic which is useful to your audience, you position yourself as an expert and gain the trust of customers.

Of course, it is still best to create your own infographic with a unique story and branding. However, if your business budget can’t afford a design team, you can still share worthy infographics from the web.

 

6. Infographics Spice Up About Pages

Infographic about us page

For B2B brands, the “About Page” is one of the most important pages on the website.  Including infographics is a great way to get the message across while showcasing the personality of your business.  This has been done excellently by brands like Moz, AirBnB, The Vehicle Group, and Visionaire.

A lot of About Us pages also contain employee profiles.  These profiles are great at increasing your conversions because potential customers find it easier to connect with real human beings.

Take a cue from the new trend of infographic resumes and put employee profiles in infographic form instead of the standard, formal (read: boring) template. This helps the humanity behind your business shine through in a trendy, engaging manner.

 

7. Visual Stimulation Increases Client Retention

visual stimulation

As Lucid Press points out, consumers aren’t just exposed to loads of content, they are exposed to competing brand messages all at once.  If your brand isn’t able to keep consumers focused on your message, you risk losing them.

Visual stimulation is critical to keeping consumers focused on your message in these ways:

  • Visuals are the first impression customers get of your brand.
  • Visual content keeps customers engaged by compelling them to continue experiencing the content.
  • Customers associate superior image quality with brand quality.
  • Visual content is more memorable and keeps your business top of mind.

So take a look through your website and other marketing platforms.  How visually stimulating are they? If your website fails to deliver on the eye-candy, then your business needs infographics.

 

8.  Pinterest Keeps On Growing

pinterest marketing

In April of 2017, Pinterest had 175 million active users.  By September, that number had grown to 200 million (Source).  There’s no denying the importance of Pinterest as part of a comprehensive marketing strategy.

Your business needs infographics as part of its Pinterest strategy as a way to stand out.  And, with the vertical image layout, scannability, and optimal pin size (which is approximately 735 x 1102px), Pinterest feed is set up for infographic success.

Tip: Make sure the font on your infographic is legible on the Pinterest home feed, including when viewed on mobile.

 

9.  Infographics Make Content More Digestible

digestible content

In today’s digital world, you’ve only got 7 seconds to grab consumers’ attention.  How are you supposed to do this when you have complex information to convey?

Practices like including headings and bullet points to make it more scannable are important for text content.  In fact readers tend to stick around longer to read text that accompanies infographic.   However, nothing beats infographics for making complex info digestible.

You can still keep your long-form content (and should!) but supplementing it with an infographic is a great way to ensure all users – including those crunched for time – are satisfied.

 

10.  Your Business Needs Infographics For a Diverse Content Plan

diversifying content

Let’s face it.  If your content plan consists only of blog posts (or reports, videos, product images, etc.), your users are going to get bored.

To keep users engaged and coming back for more content, you need to offer them variety.  Infographics shouldn’t be the only type of content on your website and marketing channels, but they should definitely be a part of the overall plan!

How do you use infographics in your business?

Image credits:
Infographic Resume” (CC BY-NC-ND 2.0) by Devign Elements
Growing Social Media” (CC BY 2.0) by mkhmarketing
Infographic: Geological disposal: Making” (CC BY-ND 2.0) by DECCgovuk
1.17% of the UK” (CC BY-NC-ND 2.0) by DimitraTzanos
circlescape” (CC BY-NC-ND 2.0) by Zeptonn
Search Engines Love Content by Go Local” (CC BY-NC-ND 2.0) by Go Local Search
pinterest_infographic” (CC BY-ND 2.0) by Stefan Leijon
Cover Infographics” (CC BY-ND 2.0) by Stefan Leijon
mesmerized by numbers” (CC BY-NC-ND 2.0) by hsingy
Linkedin maps data visualization” (CC BY-SA 2.0) by luc legay

Blog Posted In Education, Food, Health, Lifestyle

The 5 Health Advantages of Quantum Water Bottles for Your Body and Mind


By | source: Sep 19th, 2022

Source

Since the magnitude of the quantum water trend has hit, we’ve heard about all the benefits that come with it. Users explain how it can increase hydration, flush toxins, and manage blood sugar. There are so many options available in today’s market. Different vessels cater to all kinds of needs, whether you need an on-the-go hydration solution or an insulated container to keep your drinks cold for extended periods. That’s all great to hear, but you may be wondering “What is quantum water?” and what are the specific advantages of a quantum water bottle over any other drinking vessel?

Quantum water results from water passing through a process that infuses it with beneficial electrolytes. When we consume this water, it enters our bloodstream, where it can provide us with essential hydration for our entire body. Here are five advantages of buying a quantum water bottle:

1. It Can Reduce Inflammation In The Body

When it comes to health, we want to avoid inflammation at all costs. Many diseases, such as cancer and heart disease, are caused or worsened by excessive inflammation in the body. As we age, our bodies naturally produce more inflammatory agents. While this is a natural part of the aging process, we can protect ourselves by reducing the number of inflammatory agents in our system. 

2. It Can Fight Free-Radical Damage

Quantum water can also fight free-radical damage by strengthening your immune system. The nature of this “molecular water” creates a superoxide radical, a powerful antioxidant, making it a powerful agent for fighting free radicals. While this isn’t the only way a quantum water bottle can help protect your body from free radical damage, it is one of the most significant advantages of this product. When exposed to harmful toxins, such as pesticides and chemical agents, which many of us are, they can cause damage to your body. Free radicals are the by-product of this damage and can lead to illness, aging, and death.

3. It’s Good For Your Skin And Hair

Many of us drink water to stay healthy and hydrated, but did you know that drinking water can also keep your skin and hair healthy? Water is essential for preventing premature aging, which is why we recommend drinking enough of it every day. Your skin can become dry, dull, and irritated when you don’t drink enough water. When you’re dehydrated, your body naturally pulls moisture from your skin. It pushes it towards your organs, leaving your skin feeling dry, so staying hydrated is essential. Water also helps your hair follicles retain moisture, preventing hair loss. When dehydrated, your body naturally pulls water away from your hair, making it look thin and brittle. Drinking enough water can reduce hair loss and prevent hair from breaking, which can later help delay severe hair loss.

4. It Can Help With Weight Loss

When you drink enough water, you naturally flush out toxins from your body, which can help with weight loss. When your body is healthy, it can adequately metabolize and process nutrients, which can help with weight loss. When your body is less toxic, it can focus more on burning fat rather than just trying to remove the toxins from your body, which can help speed up the weight loss process.

5. Help In Digestion

The unique water from drinking quantum water has been found to help digestion. Many people with digestive issues such as irritable bowel syndrome and Crohn’s disease have found that drinking water with ions has helped them with their health issues. It has been found that the water has a neutral pH level which is very beneficial in digestion. It can also help with any stomach pain.

Conclusion

When it comes to your health, you should always be aware of the dangers of consuming toxins. Luckily, with a quantum water bottle, you can protect yourself from harmful toxins while enjoying the many health benefits of drinking more water.

Blog Posted In Tech

Transcription for Academic Purposes: The Complete Guide


By | source: Aug 22nd, 2022

Transcription for academic purposes can seem daunting, but with the right tools and techniques, it can be a breeze. In this guide, we will walk you through everything you need to know about transcriptions for school projects, research, and beyond. 

We’ll start with the basics of what transcription is and how it’s used, then move on to specific tips and tricks for getting the most out of your transcripts. By following our guide, you’ll be able to transcribe any document with ease!Read More

Blog Posted In Education, Lifestyle

Things You Should Know Before Signing a Prenup (2022)


By | source: Aug 19th, 2022

Despite being frowned upon and viewed negatively in society, a prenup is actually a useful and legitimate contract that clearly sets out what happens in case of the death of one spouse or separation of a married couple. 

Though it is still not the best topic to talk about before marriage, you would be wise to raise the subject. But there are things that you should know before signing a prenup and that is exactly what this article will educate you about. Read More

Blog Posted In Health, Lifestyle, Recreation

Top 8 Safety Tips to Follow When Riding a Bike on a Busy Road


By | source: Aug 9th, 2022

Cycling is a wonderful activity with many advantages. Most cyclists enjoy being outside, getting some workout, and taking in the view. On the contrary, cycling on the road can be risky. In the case of a crash with a motor vehicle, you are more likely to sustain injuries if you are a cyclist. When cycling on roadways, it’s crucial to abide by some fundamental safety precautions to keep yourself safe.Read More

Blog Posted In Education, Health

Construction Injury Rates In 2022


By | source: May 10th, 2022

The construction industry ranks second in the United States for fatal injuries to workers under the age of 18, according to the US National Library of Medicine. Since one in ten workers is injured each year, these figures are not a surprise. Working in construction can be dangerous even if safety precautions are taken. Construction is a necessary part of life, especially as it relates to the growth of sustainable cities and communities. It is important to know the risks and the laws of the industry, and know the best practices to follow to avoid injuries.Read More