How often do you check your email? If you’re anything like me, it’s several times a day. But how do we decide which emails to open and which to delete without reading?
Perhaps unsurprisingly, the smartest way to get people to read your email is to spend more time on strategy. Interestingly, creativity is less important than people may think.
A good subject line is the most effective way to get someone to open your email, but you have to also have a solid message and interesting content. A good layout and a call to action are also important for success.
You may think that sending something in the middle of the day makes the most sense, but scheduling an email for earlier or later in the day is actually more effective. (Avoid sending an email late at night unless you can’t help it.)
It’s also important to make sure your message can be displayed on smartphones. 3 in 4 smartphone users will delete emails they can’t read on their phones.
Now that you have the tools to blast out emails successfully, it’s time to think about how you’ll design your message. Click here to learn more about how font and image colors can contribute to a win.
