It’s official: you need video to stay on top of your marketing game in 2019. Are you doing it right? Here’s everything you need to know.
Marketing trends come and go, and it looks like video is one of the lucky few that are here for the long haul.
In fact, more and more consumers report that they prefer video to other kinds of advertising. Sharing and liking a video has become more common than doing so with a regular post.
In fact, many companies have boosted their conversion rate just by adding video content, and 75% of Instagram users have clicked on a company’s link after watching a video.
This means that this is a way of communication that cannot be overlooked. From live streaming to Q&A sessions and even IGTV, video is here to stay.
Even Google is acknowledging it, making video more searchable using closed captions and voice recognition.
Whether its virtual reality or adding stories to your marketing strategy, to achieve continuous growth it’s important to incorporate video into your social media outreach campaigns.
Want to know more? Check out today’s handy infographic with all the stats you need to know to make video a key element of your next campaign.