It’s that annoying realization: “Wait…did I really just put that in my shopping cart because of the pretty packaging?”
Chances are… Yes, you just did. You just got color-fooled. But don’t worry, it was no simple trick… scores of psychologists have been at work setting up these intricate, appealing traps for decades.
We are of a very visually oriented species. It seems obvious, but I was taken aback at the overwhelming majority (85%) of shoppers place color alone as the primary reason for buying a particular product.
And that’s just color. Visual stimuli come in a variety of different forms…Online shopping brings our eyes into a whole new arena. How often have you been dissuaded from buying a product online because the page took too long to load? Or maybe the website just didn’t “look legit”?
There is a very inverse relationship between page load time and decrease in sales for online retailers. It seems that today’s customers are saying: “No shiny instant gratification, no deal.” (via)
Oh, and for those of you who partake: Merry Christmas!