The world of digital marketing is rapidly changing. If you’re a performance marketer, you may sometimes feel as if you’re drowning in an alphabet soup of buzzwords, marketing speak, and confusing acronyms.
If you’ve ever tripped your tongue on the differences between content marketing and native advertising, well, you’re not the only one. Content marketing and native advertising have certain characteristics in common – but they are not the same. As digital marketing becomes more advanced, and new tools and platforms unfold, it’s important to stay on top of your game. To do that, let’s take a separate look at content marketing and native advertising, and see exactly how – and why – they’re different.
If content marketing seems to be a modern, internet-based phenomenon, think again. Content marketing has a long and impressive history. The earliest content marketing had the same goal as it does today – to drive brand awareness and customer engagement by promoting informative or entertaining content that gives value to existing and potential customers.
You’ve probably heard of John Deere, the farming equipment company, but you may not know that John Deere is actually regarded by many as the grandfather of content marketing. This is because, in the late 1800s, the company began producing a magazine called The Furrow. The magazine provided farmers with information and advice from the world of agriculture. It was also a great way to get the John Deere brand out there to customers, not via advertising, but by marketing through relevant, valuable content. Over a century later, the magazine is still in circulation – in 14 languages!
Much later, in the internet age, content marketing entered a whole new world of possibility. The ability to produce and publish content digitally and cost effectively, in a wide range of forms, has massively expanded the content marketing industry. So has the proliferation of computers, and especially mobile devices, which means that customers can access online content anywhere, anytime. Blogs, ebooks, videos, infographics, and interactive content, such as quizzes, surveys and more, are leveraged by brands to strengthen their image and message.
A classic example is the famous “Will It Blend?” YouTube video series by Blendtec, which has been ongoing since 2006. With over 200,000,000 views to date, the Blendtec video series is an ingenious piece of content marketing. The company founder stars in quirky short videos in which he attempts to blend objects in the Blendtec blender, demonstrating the product’s incredible power. Items such as iPads, marbles, diamonds and magnets have all been thrown in the Blendtec blender to answer the question, “will it blend?” The fascinating video series incorporates some of the most important aspects of content marketing, such as customer engagement. Many of the ideas about which objects to test in the blender come from popular requests sent in by the audience.
Check out this infographic that gives a visual summary of the story of content marketing, from John Deere, to “Will It Blend?”, to today.
To sum up, content marketing is the entire strategy of content-based promotional activities via the creation and publication of educational or entertaining content to drive customer engagement. It’s not one item in the performance marketer’s repertoire; it’s the whole kit and caboodle – and the kitchen sink!
Native ads are paid advertisements that blend in with the format and feel of the channel or publication in which they appear. The beauty and power of native ads are that they are nonintrusive; they don’t engage in hard selling, such as a TV commercial or magazine ad might. Rather, native ads intend to inform, educate or entertain the reader, providing them with a value-added experience that creates a positive and memorable association with the brand.
Native advertising, like content marketing, has a long and illustrious history, dating back to the 1800s. Then and now, native ads work on the same principles:
Here’s an early example of a native ad, for Quaker puffed wheat. Answer this question: does it look like a comic strip, or an ad?
It definitely looks and feel like a comic strip, and that’s what makes it a native ad, rather than just a regular advertisement. Native ads are usually marked as such, so readers are aware they are viewing an ad, not an editorial piece. Notice how the word “Advertisement” appears at the top of the Quaker native ad.
Another type of native advertising is the advertorial, which first appeared in the early 20th century. Advertorials are paid ads designed to look like an article, rather than an ad, based on editorial-style content that informs or entertains the audience.
Here’s an oft-cited example of one of the best advertorials ever published. In 1915, the Cadillac car company, which was facing tough times, published an advertorial about “The Penalty of Leadership”. The native ad, which was only published once, is widely credited for turning around the company’s fortunes, as it so successfully associated the notions of prestige and quality with the Cadillac brand.
Today, native ads are published in a few different ways – on social media platforms, in search results of search engines such as Google or Bing, and on content recommendation platforms.
In the pre-computer age, native ads were just ads. They stood on their own feet.
In today’s internet-based world, native ads are in fact, a means to an end – to get the reader to complete an online action (download an ebook, request a demo, watch a video, etc) that will take them down the sales and marketing funnel, with the intention of getting them to convert to a customer further down the road. Native ads are not just a form of advertising. They are a vital link in the chain of content marketing – but they are not content marketing itself.
Think of it this way: native advertising is a few slices of the larger content marketing pie. In fact, it may surprise you to know that native advertising already accounts for over half of online advertising. In 2017, native ads overtook display ads in terms of dollar spend. And, some 43% of content marketers are using native advertising as part of their marketing strategy.
Here’s an infographic to give you a visual overview of how native advertising has evolved over time.
If you cut back on all the performance marketing noise, you’ll notice a key differentiator between content marketing and native advertising – and it comes down to cost.
The content marketing examples cited above revolve around ‘owned media’ – that is, content created and distributed by the brand itself, on its own media channels and platforms, such as the company website and social media pages. The “Will It Blend?” videos are produced by Blendtec and promoted on their own YouTube channel. The Furrow magazine is produced, published and distributed by the John Deere company. Content marketing generally doesn’t include paid media, although a well-rounded content marketing strategy may also include paid advertising (such as PPC ads).
Native advertising, on the other hand, is always paid for. The advertiser (or brand) pays a third-party publisher to feature its native ads on the publisher’s site or channel. Quaker paid the newspaper to publish its native cartoon ad. And Cadillac bought the advertising space in the Saturday Evening Post for its native advertorial. In the online space, advertisers typically pay the host website for every click-through of their native ad.
Let’s conclude with an analogy that gives a nicely rounded overview of the difference between content marketing and native advertising, in a comfortably digestible morsel:
“If native advertising is on the menu, then content marketing is the whole kitchen.”
That’s right – native advertising is one method that you can implement into your whole content marketing strategy. But it’s also much more than just a method. Native advertising is perhaps an entire world of content marketing all its own because it works to drive customer engagement along the entire sales funnel. But remember, if you’re a performance marketer, native advertising – no matter how effective – can never be content marketing. So get back to the kitchen and start cooking your full course content marketing strategy!
Written by Guest Author Liraz Postan, from Outbrain
Getting an education is a process that starts early in our lives and ends up with college. However, learning never stops, no matter if you have graduated or not. History is one of the topics that is taught early in school. Students need to know how the country they live in started to exist, but also how the culture was formed. Having information about your previous ancestors and your country is essential. But knowing things about the continent and the world is crucial too, as this helps you understand the present.
This can come with inspiration, but also understanding and tolerance towards what is happening today. However, depending on the grade, college, country, and students, there are distinct ways you can teach history. Here are some examples and samples of these ways that will help you understand that history has many facets. So, wondering how history is taught in schools or how should history be taught?
Primary Sources in World History Education
When it comes to teaching world history, there are a variety of approaches that can be taken. One popular method is the use of primary source documents, such as letters, diaries, and government documents. This type of material allows students to see history through the eyes of those who lived it. And it can provide valuable insights into the thoughts and feelings of people in different time periods. Additionally, primary sources can help students develop critical thinking skills. They must evaluate the reliability and bias of the sources they are using. Critical thinking skills are crucial in their college life, but in their future career too. So, learning history helps them develop these essential skills.
Another approach to teaching world history is through the use of essays. These can take many different forms, from traditional research papers to more creative, interpretive pieces. You can read world history essays as an effective way to explore a particular topic or theme in depth and to make connections between different time periods and events. They can also be a great way for students to develop their writing skills. But their ability to organize and present information in a clear and concise manner too. In addition, investing in the teaching of history through essays can also be beneficial for the students as it can help them to understand the context and significance of historical events, making them better equipped to analyze and interpret the past in the future. A few free essay samples can be found online which can serve as inspiration for students, but they also help them learn how an essay should look.
Innovative Ways to Teach History
Wondering why is history taught in schools? It is one of the subjects that help students understand how humanity ends up existing in its actual form. There are so many historical events that triggered many technological advancements and not only. And knowing all these can turn out to be really inspiring and motivating for many students. However, as history says, the world is changing at a rapid pace. So, there are innovative ways to teach history. With the help of technology and field trips to museums. The history taught in schools can turn out to be boring for some students.
At the same time, each student has their own learning style so they acquire new information differently. But one of the most effective ways is to teach history through experiences. Visiting museums and having field trips in places where historical events took place can turn out to be a pretty enlightening teaching experience. One of the nicest things is that museums nowadays have become more modern, so they use technology to teach students essential concepts.
Many history museums use artificial intelligence and virtual reality to immerse students in historical stories and help them learn more about them by actually experiencing them. And considering the fact that students nowadays are tech-savvy, they will simply love these experiences and will learn a lot more.
History is one of the subjects that does not miss school. Studying history is essential as it helps students understand how the world works, but also the crucial events that defined it as it is today. They can learn history in a wide variety of ways.
One is by studying letters, diaries, and other documents that are relevant to the event they now learn about. They can also write essays that encourage them to research and discover more. Or, by having field trips and visits to museums, which nowadays use technology to immerse them in historical events and concepts.
Online gambling has had major innovations and improvement that has brought about its growth and a wider audience. For instance, punters can access their favorite games on online casino New Jersey from the comfort of their homes, on the road, in a bar, etc. This unlimited access has practically increased the number of gamblers across states. Moreover, whether it is seen as an occasional source of entertainment, a hobby, or a potential source of income, we can’t deny that gambling has become part of us and has also grown into a massive industry.
Gambling is a major industry in the US and is expressed in various forms. From most casinos by state to a list of Michigan online casinos. In 2008, the US Gambling industry generated huge revenue, but 2022 showed that the industry was not going to stop. A total of $53.04 billion was made, excluding offshore gambling and tribal casinos. Fortunately, more states are beginning to legalize iGaming products and services. Here, we consider the US states that gamble the most and what states has the most casinos.
Nevada has been a gambling-friendly state since its inception. It also became the gambler’s capital, seeing more than 50 million punters traveling to experience its gambling activities. Everybody wants to have the Vegas experience. It should not be surprising that this US state tops every list. Las Vegas has more gambling establishments than other cities, making Nevada one of the states with the most casinos.
Gambling was legalized in 1931 to ease the economic burden of the Great Depression. The legislature supported the legalization of the act. The state has since grown to become the gambling and entertainment center of the world, generating up to 13, 450 million dollars annually.
The gambling industry in PA is relatively new. It was until 2004 that new rules and regulations were drafted to accommodate casino establishments. The first brick-and-mortar establishment was later opened in 2007. The state has casino resorts that host an endless collection of slot machines. The lottery sales and several casino settings put the Mid-Atlantic state among the most gambling friendly states.
According to the Pennsylvania Department of Drug and Alcohol Programs, the Penn State University, and the Pennsylvania Gaming Control Board, the state has embodied all forms of gambling, from sports to casinos, racetracks, and poker, creating a flexible ecosystem for players. Moreover, online casinos and sports betting apps provide unmatched convenience for punters in PA.
Although Nevada is known to be one of the states with the most casinos, Pennsylvania has about 17 online casinos and 13 sports betting operators. These are in addition to lottery games and fantasy sports. In 2021, the state generated about $1.1 billion from online casinos, while sports betting generated $340 million that same year.
New Jersey gaming laws are among the least restrictive, hence, their continuous growth and increased users. Although the state has had some restrictions and bans, it has found a way to maneuver these challenges. New Jersey’s Atlantic City has been known for being the original gambler’s paradise. It is still prolific today. About 12 retail casino establishments across the state generate a revenue of $2.8 billion yearly.
The state permits casino gambling, lottery, off-track betting, horse racing, charity gambling, social gambling, and amusement games. In 2013, New Jersey permitted in-state online gambling. This led to the dismantling of Nevada’s reign on regulated sports betting, redirecting punters their way. NJ history offers an attractive gambling prospect, and it’s no surprise they have more residents and visitors exploring its products and services.
Louisiana is an interesting state that has experienced much growth regarding real money gambling. Initially, the state has shown some strict practices that made it less friendly towards gambling. But several twists and turns have taken place. The Pelican State has aggressively expanded its gambling forms for residents and visitors. This has made it recognized as one of the states with many gamblers.
Punters can access casino games, lotteries, sports betting, poker, horse racing betting, charitable gaming, social gaming, bingo, and many other forms of gambling. In 2018, the state made a new law that saw the riverboat casino move inland. This also raises the number of casinos in the state.
Indiana is known to host the best casinos in the US. Its gambling forms include retail casinos, lotteries, bingo, riverboats, resorts, and racetracks casinos with slots, which have served residents and attracted many tourists to the state. In 2012, the Hoosier State generated gaming tax revenue of $807 million. However, the state has a strict online gambling and social games policy. Poker is also considered illegal, with a Class D felony as a charge. Despite these restrictions, it is still a state with many gamblers.
Gambling laws in South Dakota are convoluted. We can even describe them as overreaching. However, the state has a lot of punters due to its novel strategy or approach to gambling. There are over 25 brick-and-wall casino establishments and 11 tribal casinos scattered across the state. These numbers have allowed more punters to try their luck. Fortunately, Coyote state offers video lotteries for 25 cents per round. It is a far-off possibility to lose big. Hence, more punters are interested in trying their luck.
There are many more states with a huge number of gamblers. However, we have provided you with the states that top the list. These states have an incredible prospect as regards gambling. A few of them are yet to legalize online gambling but have a growing population of punters. Generally, legal types of gambling in most states include poker, retail casino gambling, lotteries, bingo, racetracks casino, riverboats, and many others.
Every day, people all around the United States hear the sound of gunfire. The constant threat of gun violence plagues communities all around the country. Many of these terrible encounters might have been avoided. Safety, after all, is one of the basic rights. But at the same time, gun rights are human rights too, and here comes a discussion. How are gun control and human rights connected, and why does violence lead to the crisis? Let’s try to find out.
Image source: https://unsplash.com/photos/MfM3p2yn4Ew
Americans are responsible for 42% of all civilian-owned firearms and have the highest rates of gun fatalities among developed countries. More than 200,000 firearms are smuggled into neighboring Mexico annually. The United Nations Office on Drugs and Crime reports that this fact is a primary cause of the local high gun-related murder rates.
So the USA influences even neighboring countries! However, numbers alone can’t be the key to clearly seeing this issue’s reasons and consequences. The accounts of victims and witnesses can help to shed light. To understand the problem deeper, one might read gun violence essay examples, where not numbers but concepts and human lives are in the spotlight. Such an approach helps to analyze the subject and improve your writing skills simultaneously. So you will kill two birds with one stone, getting helpful knowledge for your future college essays and other papers.
A gun can be both a defense and a threat, and it’s a big question what is a more crucial aspect in this context. But the facts remain the same. There is no research needed to say gun violence is causing devastation in far too many communities. Too many people in the United States are killed, injured, or displaced annually. This problem affects individuals of all ages, backgrounds, races, religions, and genders. It is harmful to city dwellers, suburbanites, and rural residents alike. Both the wealthy and the poor suffer from this occurrence.
So what are the main human rights issues in America connected to the gun topic? All human rights are interrelated, and it is sometimes difficult to separate one concept from another. Free access to arms jeopardizes the following rights:
In regions with a high rate of gun violence, people do not have the necessary access to health care. Due to the increased need, many do not receive the necessary surgeries, medication, psychological care, and recovery therapy. There is often a lack of funding to meet these needs. Also, there is a correlation between gun violence and the deterioration of education, a decrease in student performance, and a higher risk of teachers and students being injured.
In response to the situation in the country, many public and international organizations are demanding urgent action from the government. The main requirement is gun control affirmative with a number of prerequisites. Such organizations propose a wide range of control measures to be implemented in the United States. For example, mandatory background checks, licensing for gun purchases, age restrictions, a prohibition on some weapons, etc.
In addition, the government should establish federal legislation making it illegal to carry firearms in public unless a person has a valid reason to do so. It is proposed to fund programs for victims of firearms accidents first. Amnesty International has called on Congress to approve legislation to secure “continuous financing” for local violence prevention initiatives.
So society is trying to utilize international human rights legislation as a counterbalance to the right of Americans to keep and bear weapons. Bringing up human rights legislation may be a useful rhetorical trick for lawyers. However, it would likely have little impact in a trial. That’s why the US government avoids being held responsible for the crimes voiced by international human rights organizations.
Voicing the gun violence problem through the lens of human rights forces society to view it differently. People are beginning to realize that the freedom to carry arms violates many other rights and freedoms of citizens. The debate also raised questions about the legitimacy of the claims of international organizations. After all, they do not ask for anything supernatural but only for Americans’ safety, health, and tranquility.
The United States is the country where the world’s best universities are collected. Thousands of international students come every year to receive a top-quality higher education in it. American universities and colleges offer a prestigious standard of training and unlimited career prospects. This is why many people choose to study here, although it is quite expensive.
Higher education in the United States is a symbol of prestige and success. Many foreigners dream of becoming a student at Harvard University or the California Institute of Technology. This objective can become a reality if you prepare well for the admission process and explore the associated issues, as it is not an easy task. To begin with, you need to choose the appropriate university and decide on a major, and then prepare the required documents.
U.S. universities offer a variety of academic programs for foreigners, from art history to advanced technology. It is possible to achieve various degrees, such as a bachelor’s, master’s, or even Ph.D. Once a prospective student has chosen a suitable major, he or she should immediately proceed to the paperwork and get the following set:
When students are asked what stage of the application process was the most important one. They mostly say, “Writing essays about myself.” It should contain the motivation to study a particular program. Many universities consider it as important as academic performance in pre-entrance exams. To get a grade equivalent to an A+ myself essays for USA students, it is recommended to check examples and spend enough time writing the essay. Poor quality of the latter can compromise the outcome for prospective students.
This effort is a necessary step to provide the admissions committee with an insight into who the applicant is. The following rules will help improve the chances of getting a good rating:
The above rules can help the applicant write a really good essay, which will be well evaluated by the admission committee. It is recommended to start writing the essay as early as possible because it is a rather meticulous and important effort that affects the final result of the admission campaign.
Education in the United States offers many advantages. First of all, it is an opportunity to get a really high level of knowledge from the best teachers in the world. Some of the most outstanding scholars teach at U.S. colleges and universities. They possess excellent practical skills and have achieved great success in their own fields of study. There are also several other important points that can be mentioned about the benefits of getting an education in the U.S.
Many applicants from different countries choose to study in America. After all, if you get an education in this country, you can be sure of achieving your goals and ambitions in adulthood.
The United States has around 4,000 academic institutions, such as colleges and universities. The education program has several stages with different training terms. An associate’s and bachelor’s degrees require two and four years to complete, respectively. Universities also offer post-graduate studies and Ph.D.
Education is fee-based at both public and private colleges or universities. However, there is a system of grants and scholarships, so gifted students can study free of charge. Nevertheless, the student will have to pay for campus accommodation. The average cost of a place in a room for two people is about $100. Often, there is a shortage of places, so it is highly recommended to take care of the campus accommodation in advance.
The United States is the country where the world’s best universities are collected. Higher education in the U.S. is a symbol of prestige and success. Universities offer a variety of academic programs for foreigners, from art history to advanced technology. It is possible to achieve various degrees, such as a bachelor’s, master’s, or even Ph.D.
Litecoin has been making waves in the cryptocurrency market, with its recent surge reaching the $90 level. This has led to speculation that Litecoin could possibly rally to the moon and hit the $150 mark. Is this possible anytime soon? In this blog post, we will take a look at the current state of the Litecoin market and analyse the factors that could affect its future price movements. We will also examine whether a $150 rally is possible soon and discuss the implications of such a surge. If you are interested in Bitcoin trading, you may visit bitcoins-evolution.com an online trading platform which will make your trading journey hassle-free.
The recent rally of Litecoin (LTC) has surprised many crypto investors, as the price of the digital asset has surged from around $50 at the start of the year to an all-time high of $145. The cryptocurrency, which is currently the fifth-largest digital asset by market cap, has seen tremendous growth in 2020 and is now inching closer to its previous all-time high of $150.
So what has been driving this massive rally? Let’s take a look at some of the reasons behind the recent surge in Litecoin prices:
These are just some of the reasons why Litecoin has seen such a massive rally this year. With its prices currently just shy of its previous all-time high, there is speculation that the digital asset could reach $150 in the near future. Only time will tell if this prediction will come true or not.
As the crypto market continues to experience a roller coaster of highs and lows, investors and analysts alike have their eyes on Litecoin, a popular cryptocurrency that has been quietly gathering momentum in recent months. With the current price of LTC hovering around $140, many are wondering if a rally to the $150 mark is possible anytime soon.
To answer this question, it’s important to look at the fundamentals behind Litecoin. After all, if there’s strong support for the coin, then it’s likely that prices will continue to increase.
In terms of fundamentals, Litecoin is an incredibly attractive option for investors. It has the fourth-largest market cap in the crypto world and it’s widely supported by numerous exchanges. Furthermore, Litecoin has seen great adoption from merchants due to its low transaction costs and fast transaction times. In addition, its network effect is growing steadily, with more users joining the network every day.
However, before investors get too excited about the possibility of a $150 rally in Litecoin, they should also be aware of some potential risks. For example, Litecoin could be affected by regulatory decisions or major news developments in the industry. Additionally, Bitcoin’s price could also take a hit if Bitcoin starts to experience a sell-off.
All things considered, Litecoin does seem to be in a good position for a potential rally. Analysts are bullish on the coin and believe that it could reach the $150 mark sometime soon. However, it’s important to remember that cryptocurrency markets can be volatile and that investors should always conduct their own research before making any investment decisions.
The recent surge in Bitcoin’s price has been remarkable and has caused some to ask if a $150 rally is possible anytime soon. While there are many factors that could affect Bitcoin’s price, there is no guarantee that it will reach the $150 mark.
In order to get to the $150 mark, Litecoin would need to see strong support from users, investors, and traders. This could come in the form of an increase in the number of transactions and more widespread use of the coin. Additionally, there would need to be favorable news and updates surrounding the cryptocurrency, as well as a growing sense of confidence in its future prospects.
Ultimately, predicting the future price of any cryptocurrency is impossible. However, it is clear that Litecoin has a promising future ahead and it may very well reach the $150 mark. Until then, we can only watch, wait, and see what the future holds for this popular altcoin.