Blog Posted In Business, Marketing

Visual Content: Types That Work Best On Social Networks


By | source: May 8th, 2018

Consider the fact that, according to a study conducted by We Are Social, there were about 2.8 billion social media users around the world in 2017 – equivalent to a roughly 37% penetration rate. What are the odds that they’re all using the same social networks? That they’re all looking for the same things for the same reason? That the same piece of content will strike a chord with all 2.8 billion of them in the exact same way?

The answer to all of those questions is clear: slim to none.

Because when someone logs into Twitter to check their feed, they’re doing so for a different reason than when they log into Facebook or Instagram or Snapchat. They’re probably doing so from a different environment and they have a different end goal in mind.

Therefore, it becomes of paramount importance that you understand what these goals are so that you can make sure you have the right type of visual content for the right moment on the right channel moving forward.

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Breaking Down the Major Social Networks

We’ve talked at great length in the past about what goes into creating a high quality, compelling piece of visual content – so we’re not going to retread all that here. For the sake of discussion, let’s assume that you’re sitting in front of a terrific piece of collateral that you can’t wait to get out to the widest possible audience.

So where, exactly, should you post it?

According to experts, these are the types of content that perform best on specific social networks:

  • Facebook users tend to spend more time on page than a lot of other sites, so the visual content that tends to work best here includes as much video as you can post. Along the same lines, Facebook is also a perfect outlet for curated content – so if you see a particularly helpful article in your travels around the web, don’t be afraid to share it.
  • Instagram is a visual-based social network, so it stands to reason that content that is heavily visual works best. High resolution images, quotes and other types of content that essentially stand on their own and require as little explanation as possible are really going to strike a chord.
  • Twitter users are in it for the short bursts of critical information, so this would be a great outlet for your visual collateral based on news items or other highly relevant topics. GIFs also work great on Twitter.
  • Since this is a professional network, it stands to reason that the content you create should be professional driven as well. This would be a great place to post all your visual content about your actual business and its employees, for example.
  • Pinterest users tend to love content like infographics, step-by-step guides (complete with as many photos as possible) and much more.

So when you sit down with a tool like Visme (which I founded to help people communicate visually) to work on that next big infographic, you’re probably going to want to start with Pinterest and Twitter when it comes to publishing because it’s right in the wheelhouse of what those users are already looking for.

When you come to something that is a little more long form like a flyer, Facebook would probably be the way to go – because it’s users still love visuals but seem to be willing to take a little more time to really digest something should the need arise.

Note that you can also use Visme to create terrific social media graphics, which is another opportunity to really help sell the visual aspect of your social media presence. You’ll still want to keep the specific audience on a network in mind before you pull the trigger, however.

In essence, don’t create social media graphics for social networks in general – really break things down and take a different approach to creating something for Pinterest than you would for something like LinkedIn. The former lets you be a little more fun and exciting while the latter does not – you don’t want to put off a huge portion of your audience with the right type of graphics as that will only put you farther away from your goal, not closer to it.

Likewise, let’s say for the sake of example that you really want to appeal to a younger audience so you want to start incorporating memes and similar types of fun materials into your messaging. Facebook would be a really great place to do something like that and memes in general even work wonders on Twitter… but keep it off of a site like LinkedIn.

LinkedIn is decidedly more professional that Facebook or Twitter (probably combined) and you really want to put your best foot forward in that regard. Nobody is saying that your entire online presence has to be “all business, all the time” – but you have to know how and when to pick your spots, so to speak.

image of someone picking stuff

Really, what you’re doing is pairing the content you’re creating, the audience you’ve created it for and the goals you hope to achieve with the right platform on which to excel in those areas. If you’re able to do that on a regular basis, you won’t have to worry about finding success – you’d better believe that success is going to find your.

Other Essential Considerations

Along the same lines, you’ll also want to work hard to maintain the proper ratio of helpful, engaging and inspiring posts to direct sales posts regardless of which social networking site you choose.

As a rule of thumb, try to stick to making roughly 80% of your posts inspiring, engaging, or thought provoking in some way. Then, you’re free to use the other 20% to focus more on selling your products and services.

The key is that you want to be more helpful than salesy, because “sales driven” has a habit of turning into “pushy and overbearing” before you even realize that you have a problem.

 

But again, all of this is staying within the lines of the social network-specific guidelines that we were discussing earlier. A lengthier, more thorough inspiring post should probably be targeted at Facebook and the same is true of a longer, more detailed sales post. Just like your Infographics – both those that aim to inform and those that are trying to sell – would probably be more at home on a site like Twitter.

Another thing to consider is that absolutely none of this means that you suddenly have to come up with double or even triple the ideas for content depending on how many different social networking sites you’re working with. The story at the heart of a piece of content can stay the same and be re-used on Facebook, Twitter, Instagram and LinkedIn. How that story is framed, packaged and presented is all that needs to change. So you can easily take a single idea about community contributions your company has made and:

  • Turn it into a 500 or so blog post that winds up on your Facebook feed.
  • Pull out all of the stats that highlight the impact you’re making and turn it into an Infographic for Twitter.
  • Take all of those photos that you took during a specific community outing and post them to your Instagram account.
  • Highlight the community organizations that you’re working with and turn it into a blog post for LinkedIn and highlight why this all matters.

Suddenly, you’re talking about four high quality pieces of content that all came from the same core idea. They all tell the same story, just in totally different ways depending on where they will eventually wind up. Any one of your customers could encounter only one of the four pieces and get a complete story, but by diving into all of them they have a much more complete picture from a variety of angles.

The Key to Engagement is Specificity

In the end, the most important thing to understand about social media marketing in the modern age is that engagement should always be your number one goal. Raising awareness is great and all those followers may or may not translate into a sale, but making your top priority anything less than engagement essentially means looking a digital gift horse square in the mouth.

Every social networking site has its own unique strengths and weaknesses, which means that users are already engaging with those platforms in very different ways. By understanding WHY people use Facebook over Twitter and HOW they engage with those platforms, the answer to WHAT type of content you should post becomes overwhelmingly clear.

None of that is to say that the same piece of content won’t work equally well on two separate networks, but by creating content for a specific audience for a specific network you’re putting yourself and your campaigns in a much better position to succeed than they would be otherwise.

 

 

 

 

 

About the Author

Payman Taei is the founder of Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive, an award-winning Maryland digital agency specializing in website design, user experience and web app development.

 

 

 

Blog Posted In Business, eCommerce, Internet, Social Media

Must-Have Tools for High-Quality Translators’ Work


By | source: Sep 26th, 2022

The times when a translator had to stock up only with paper, a pen, and knowledge of at least two languages ??are long gone, and modern interpreters use at least a computer or tablet. In addition, the development of technology makes it possible to simplify the work as much as possible, making it faster and more efficient. So, what are the best tools you should better download on your device for a more convenient work process?

Time Tracking and Managing Projects with Trello

Organizing all projects and setting time for each task has become easy with Trello! This instrument is inevitable for planning your schedule and getting things done without pressure or tension. It’s a perfect planner, allowing you to analyze productivity: for instance, if you decide to make a break and play live casino Canada, you can add it to your schedule to track the time. Trello is perfect for competently forming a to-do list, planning all tasks, and, of course, leaving time for breaks and rest.

 

 

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Grammarly for Checking Your Texts

Even professional translators sometimes make mistakes or typos, and Grammarly is an excellent tool to make your text polished. You don’t always want to proofread texts manually, so this program will do everything for you! Its functionality includes:

 

  • Checks the final text for mistakes and typos
  • Offers more interesting alternatives that are used in one or another language
  • Checks the punctuation properly
  • Provides synonyms and more suitable expressions

 

This program will significantly simplify the translator’s work and increase its efficiency. Once you start using this instrument, you won’t understand how you’ve lived without it before!

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Smartcat: The Best Cloud Technology

It’s an easy-to-understand and convenient instrument that is mostly used by freelancers and translating agencies. You can switch to it if you have used CAT technologies or even learn everything from scratch inside the program. The main benefit it has is its own marketplace, allowing it to involve other specialists in the work process.

XBench for Better Quality of Translation

This program is great for young professionals or those who want to improve their performance. XBench controls the texts’ quality and manages terminology, which is incredibly convenient for translators. Its main features that are highly appreciated by users are:

 

  • Grammar, punctuation, and accuracy checks
  • The possibility of uploading files in both languages
  • Adding sources of terminology
  • Creating quality reports, allowing the translator to see all pitfalls and mistakes
  • Helps to automatize tasks to avoid making them manually

 

Thousands of translators use this tool to control the quality of their texts. It’s also suitable for editors – save time and allow the program to help you.

Wordbee for Managing All Translations

This platform has all basic CAT functions and is suitable for tracking all texts and translations and keeping them in Wordbee’s memory. This tool has a built-in spellcheck, and a convenient interface helps to translate and check everything in a few clicks. Moreover, it is great for managing projects since it allows general access from multiple accounts.

 

Blog Posted In Education, Food, Health, Lifestyle

The 5 Health Advantages of Quantum Water Bottles for Your Body and Mind


By | source: Sep 19th, 2022

Source

Since the magnitude of the quantum water trend has hit, we’ve heard about all the benefits that come with it. Users explain how it can increase hydration, flush toxins, and manage blood sugar. There are so many options available in today’s market. Different vessels cater to all kinds of needs, whether you need an on-the-go hydration solution or an insulated container to keep your drinks cold for extended periods. That’s all great to hear, but you may be wondering “What is quantum water?” and what are the specific advantages of a quantum water bottle over any other drinking vessel?

Quantum water results from water passing through a process that infuses it with beneficial electrolytes. When we consume this water, it enters our bloodstream, where it can provide us with essential hydration for our entire body. Here are five advantages of buying a quantum water bottle:

1. It Can Reduce Inflammation In The Body

When it comes to health, we want to avoid inflammation at all costs. Many diseases, such as cancer and heart disease, are caused or worsened by excessive inflammation in the body. As we age, our bodies naturally produce more inflammatory agents. While this is a natural part of the aging process, we can protect ourselves by reducing the number of inflammatory agents in our system. 

2. It Can Fight Free-Radical Damage

Quantum water can also fight free-radical damage by strengthening your immune system. The nature of this “molecular water” creates a superoxide radical, a powerful antioxidant, making it a powerful agent for fighting free radicals. While this isn’t the only way a quantum water bottle can help protect your body from free radical damage, it is one of the most significant advantages of this product. When exposed to harmful toxins, such as pesticides and chemical agents, which many of us are, they can cause damage to your body. Free radicals are the by-product of this damage and can lead to illness, aging, and death.

3. It’s Good For Your Skin And Hair

Many of us drink water to stay healthy and hydrated, but did you know that drinking water can also keep your skin and hair healthy? Water is essential for preventing premature aging, which is why we recommend drinking enough of it every day. Your skin can become dry, dull, and irritated when you don’t drink enough water. When you’re dehydrated, your body naturally pulls moisture from your skin. It pushes it towards your organs, leaving your skin feeling dry, so staying hydrated is essential. Water also helps your hair follicles retain moisture, preventing hair loss. When dehydrated, your body naturally pulls water away from your hair, making it look thin and brittle. Drinking enough water can reduce hair loss and prevent hair from breaking, which can later help delay severe hair loss.

4. It Can Help With Weight Loss

When you drink enough water, you naturally flush out toxins from your body, which can help with weight loss. When your body is healthy, it can adequately metabolize and process nutrients, which can help with weight loss. When your body is less toxic, it can focus more on burning fat rather than just trying to remove the toxins from your body, which can help speed up the weight loss process.

5. Help In Digestion

The unique water from drinking quantum water has been found to help digestion. Many people with digestive issues such as irritable bowel syndrome and Crohn’s disease have found that drinking water with ions has helped them with their health issues. It has been found that the water has a neutral pH level which is very beneficial in digestion. It can also help with any stomach pain.

Conclusion

When it comes to your health, you should always be aware of the dangers of consuming toxins. Luckily, with a quantum water bottle, you can protect yourself from harmful toxins while enjoying the many health benefits of drinking more water.

Blog Posted In Tech

Transcription for Academic Purposes: The Complete Guide


By | source: Aug 22nd, 2022

Transcription for academic purposes can seem daunting, but with the right tools and techniques, it can be a breeze. In this guide, we will walk you through everything you need to know about transcriptions for school projects, research, and beyond. 

We’ll start with the basics of what transcription is and how it’s used, then move on to specific tips and tricks for getting the most out of your transcripts. By following our guide, you’ll be able to transcribe any document with ease!Read More

Blog Posted In Education, Lifestyle

Things You Should Know Before Signing a Prenup (2022)


By | source: Aug 19th, 2022

Despite being frowned upon and viewed negatively in society, a prenup is actually a useful and legitimate contract that clearly sets out what happens in case of the death of one spouse or separation of a married couple. 

Though it is still not the best topic to talk about before marriage, you would be wise to raise the subject. But there are things that you should know before signing a prenup and that is exactly what this article will educate you about. Read More

Blog Posted In Health, Lifestyle, Recreation

Top 8 Safety Tips to Follow When Riding a Bike on a Busy Road


By | source: Aug 9th, 2022

Cycling is a wonderful activity with many advantages. Most cyclists enjoy being outside, getting some workout, and taking in the view. On the contrary, cycling on the road can be risky. In the case of a crash with a motor vehicle, you are more likely to sustain injuries if you are a cyclist. When cycling on roadways, it’s crucial to abide by some fundamental safety precautions to keep yourself safe.Read More