Infographic Category Business

History & Future of the Television Upfront

By | source: Apr 29th, 2013

Everyone is aware of advertising, we see it just about anywhere and everywhere we go on a daily basis. Ads find their way into almost everything we see and hear, and one of the mediums in which they’re most prevalent is one of the classics: TV. Television advertising dates back to just about the same time that TV broadcast networks were established and they’ve only grown in number and variety since then.

Today’s infographic from Videology gives us a look at the past, present and future of television marketing and advertising. The standard TV season scheduling that we know today came about in 1948 when major network ABC started centering the beginnings of their seasons (and thus some of the most-watched advertisements for their network) at the same time that major auto manufacturers were releasing their new year’s line of automobiles: in the fall. Fast-forward several years to the early 2000’s and we see the Nielsen ratings system being implemented with DVRs and recorded programming to measure what is being watched now vs. what is being watched at a later time.

For more information on the history of TV advertising and marketing have a look at the infographic below. [Via]