The Real Difference Between Lead Generation and Pipeline Marketing

Lead generation focuses on pouring as many leads as possible into the top of the funnel. It generates interest, brings visitors, increases web traffic, and prompts these viewers to fill out contact forms or call a phone number. But that’s as far as it goes.

Pipeline marketing sees the entire funnel holistically. It sees lead generation as only one small piece of a larger puzzle. Rather than aiming for volume, Pipeline Marketing aims for quality and readiness-to-buy. Also, these leads are tracked through the entire funnel, which allows pipeline marketers to see which channels, ads, content, and other marketing touchpoints, contributed to the bottom line.

Tim

Co-Founder

After a quick stint in Baton Rouge, Louisiana, Tim moved to Austin, Texas at the ripe age of one. He then spent the next 17 years there experiencing all that Austin had to offer. Nightlife, music, ...